… i play ping clubs … all of ‘em … putter, irons, woods, hybrids … the full line of g10 … awesome clubs … made in the u.s.a. … my grandfather also played ping, so there’s a nice memory of him associated with the clubs.
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Oakley Ruby Mars & Carmichael Training Systems
me, sportin’ my awesome oakley ruby mars … got them from my old boss at rockshox, kelly macwilliams (she’s actually not old, younger than me) … she was pretty cool … those were some good times back at rockshox … i’m also sportin’ my favorite carmichael training systems beanie … designed the logo for carmichael way back when with mark norris and kevin dessart … that was a while ago … dang, i’m gettin’ old.
Marketing Has But One Job to Do
There are some smart folks in marketing (and some not-so-smart) folks. I consider copywriter, Eugene Schwartz a genius. He wrote the book, “Breakthrough Advertising.” His advice and insight is invaluable and timeless. A critical takeaway point I get from his book is this: marketing (he uses the word ‘advertising’) has but one job to do … get the customer to try the product. The product must then sell itself. Continue Reading…
4 Questions to Ask Before You Advertise
To run a successful business, you have to advertise, right? Not necessarily. Granted, not all market places work the same, but the following is a good rule of thumb:
First, advertise only if it is not possible to meet every desired prospective client in person.
Next, advertise only when the following four conditions are met:
- Can the business handle more clients? Doesn’t make sense to advertise if you’re out of product or can’t deliver services in a timely fashion. Continue Reading…
Does W3C Compliance Matter?
You can visit numerous ‘respected’ sites such as google.com, amazon.com, espn.go.com, cnn.com, facebook.com, or microsoft.com and see that they have World Wide Web Consortium (W3C) validation errors (go to http://validator.w3.org to test any site). And not just a few, they have many errors! So, if those sites don’t adhere to W3C guidelines, why do I continue to build sites that are W3C-compliant? Continue Reading…
Important Stuff
