Graphic Design & Corporate Identity, Logo for Carmichael Training Systems
Advertising, graphic design, corporate identity, clothing and jersey design, and logo design for Carmichael Training Systems in Colorado Springs, CO, in the mid-2000s. Worked with really cool marketers, Mark Norris and Kevin Dessart and local photographer, Ric Helstrom. Featured professional athletes to include Lance Armstrong, Allison Dunlap, and others.
A lot of my work for Carmichael was done in the middle of Lance Armstrong’s 7-year Tour de France win span. It was an exciting time for the bicycle industry and Chris Carmichael’s company. Like RockShox, the pace was fast and they always expected world-class. Also at the time, our art direction was to go a bit ‘vintage/retro’ with the look and feel which was fun to work with. Despite what happened with Lance Armstrong later, this was enjoyable and rewarding work. I’m missing some of my past art files, otherwise, I’d have more to show.
Designed with Adobe CS software: Photoshop, Illustrator, Flash, InDesign.