To run a successful business, you have to advertise, right? Not necessarily. Granted, not all market places work the same, but the following is a good rule of thumb:
First, advertise only if it is not possible to meet every desired prospective client in person.
Next, advertise only when the following four conditions are met:
- Can the business handle more clients? Doesn’t make sense to advertise if you’re out of product or can’t deliver services in a timely fashion. Continue Reading…
