To run a successful business, you have to advertise, right? Not necessarily. Granted, not all market places work the same, but the following is a good rule of thumb:
First, advertise only if it is not possible to meet every desired prospective client in person.
Next, advertise only when the following four conditions are met:
This is the best web sales content writing checklist I’ve ever seen [source: www.bly.com]:
By now you’ve probably heard that many people earn an income by blogging. As a business professional, that may not interest you or be worth your time. But before dismissing blogging altogether, consider these three reasons for professional blogging … Continue Reading…
A website that tries to be something to all people, ends up being less of anything to anyone. Instead, choose the primary audience. Be specific. Know that person. What does that person look like? What are their habits? What do they want? Why are they at the website? Then build the site just for that person. Make sure that person has an incredible user experience.
Links to other content can be added on the site’s perimeter to satisfy secondary audiences.
I argue the headline is the most important element of an advertisement. If the headline doesn’t engage the reader, the rest of the promotion is for not. The same goes for blog posts. Even if readers subscribe to your blog, it doesn’t necessarily mean they’re reading your content. It’s likely they also subscribe to other blogs and scan headlines on a regular basis. Here are several practical tips to writing strong headlines that stand out from the rest … Continue Reading…
When I claim to build ‘clean’ websites for professional clients, it means that I build websites and blogs that optimize online conversions. To do so, I follow a critical online conversion formula … Continue Reading…
Several years ago, I attended a media conference and what one of the panelists said about what makes a good story stuck. In fact, it not only stuck, I revere his advice (and maybe it wasn’t originally his advice, either) as a golden rule of blogging … Continue Reading…
Anyone can write. Few can write well. It’s an art form. It’s a science. And when it comes to web marketing, it’s an essential. And while it can take thousands of hours to master the skill, it is possible to do well following this practical sequential writing formula … I call them the 5 Ps. Continue Reading…
