This is the best web sales content writing checklist I’ve ever seen [source: www.bly.com]:
A website that tries to be something to all people, ends up being less of anything to anyone. Instead, choose the primary audience. Be specific. Know that person. What does that person look like? What are their habits? What do they want? Why are they at the website? Then build the site just for that person. Make sure that person has an incredible user experience.
Links to other content can be added on the site’s perimeter to satisfy secondary audiences.
To think readers want to read every word I vomit is arrogant and self-serving. I strive to say what I need to say, not one word more or less. Still, I wonder if there is an ideal length (not too short, not too long) for a web page.
I found several reliable sources for the ideal length for a web page … Continue Reading…
I argue the headline is the most important element of an advertisement. If the headline doesn’t engage the reader, the rest of the promotion is for not. The same goes for blog posts. Even if readers subscribe to your blog, it doesn’t necessarily mean they’re reading your content. It’s likely they also subscribe to other blogs and scan headlines on a regular basis. Here are several practical tips to writing strong headlines that stand out from the rest … Continue Reading…
Anyone can write. Few can write well. It’s an art form. It’s a science. And when it comes to web marketing, it’s an essential. And while it can take thousands of hours to master the skill, it is possible to do well following this practical sequential writing formula … I call them the 5 Ps. Continue Reading…
