Designed the logo, corporate identity and branding for Lacy Cronkhite, accomplished financial advisor and owner of Cronkhite Wealth Strategies in Colorado Springs, CO. Collateral materials include business card, letterhead, large- and standard-sized envelopes, and fax cover sheet.
Like a lot of corporate identity and logo work, Lacy’s logo and branding needed to work for a broad number of applications. We created different versions of the logo to accommodate print, web, and other collateral material in both color and black and white. To save some cost, we print a one-color print of black on column paper to still capture a very high-end look and feel to her corporate identity materials.
If you look closely, you’ll probably recognize the Trajan Pro font … however, look closer and notice that the lettering was altered to make a better logo. This included slightly adjusting kerning, widening the ‘E,’ and creating descenders for the capital “R” and “K.” The olive branch was Lacy’s idea to reflect a bit about her faith.
Designed the logo in Adobe Illustrator. Designed the collateral materials in Adobe InDesign and Photoshop. Printed materials at Fittje Brothers.
“You rock, Swanie! Love my logo! It’s perfect.” – Lacy
