swanie

There are some smart folks in marketing (and some not-so-smart) folks. I consider copywriter, Eugene Schwartz a genius. He wrote the book, “Breakthrough Advertising.” His advice and insight is invaluable and timeless. A critical takeaway point I get from his book is this: marketing (he uses the word ‘advertising’) has but one job to do … get the customer to try the product. The product must then sell itself, and there are other strategies that people use as ICO marketing that anyone can learn from sites as tom-johnston.com/seo/blockchain-crypto-ico/ and are useful ways to make money as well. An important tool used as a  marketing strategy to get more customers and to  be more visible for the ones looking for your product is to optimize your search engine, to get to as much as potential clients possible and of course to increase your income in a faster and better way. In https://www.webmetrixgroup.com/seo/ you can get the help you need and be more resourceful in your marketing strategies.

Stop there. Expecting and trying to do more or other than that will result in failure.

Eugene’s advice serves as a beacon to navigate through the ego, greed, self-servingness, meaningless fogs that can go into crafting marketing messages. Marketing should never stray from this simple, respectful approach: “Here, try this … if you like it, you can buy it.”

To run a successful business, you have to advertise, right? Not necessarily. Granted, not all market places work the same, but the following is a good rule of thumb:

First, advertise only if it is not possible to meet every desired prospective client in person.

Next, advertise only when the following four conditions are met:

1. Can the business handle more clients? Doesn’t make sense to advertise if you’re out of product or can’t deliver services in a timely fashion. Read More

You can visit numerous ‘respected’ sites such as google.com, amazon.com, espn.go.com, cnn.com, facebook.com, or microsoft.com and see that they have World Wide Web Consortium (W3C) validation errors (go to http://validator.w3.org to test any site). And not just a few, they have many errors! So, if those sites don’t adhere to W3C guidelines, why do I continue to build sites that are W3C-compliant? Read More

This is the best web sales content writing checklist I’ve ever seen [source: www.bly.com]:

1. The “so what” test … After you write your copy, read it and ask whether it passes the “so what” test. Copywriter Joan Damico explains: “If after reviewing your copy, you think the target audience would just respond with ‘so what,’ then keep rewriting until they’ll say something like, ‘That’s exactly what I’m looking for. How do I get it?'” Read More

By now you’ve probably heard that many people earn an income by blogging. As a business professional, that may not interest you or be worth your time. But before dismissing blogging altogether, consider these three reasons for professional blogging … Read More

To think readers want to read every word I vomit is arrogant and self-serving. I strive to say what I need to say, not one word more or less. Still, I wonder if there is an ideal length (not too short, not too long) for a web page.

I found several reliable sources for the ideal length for a web page … Read More

I argue the headline is the most important element of an advertisement. If the headline doesn’t engage the reader, the rest of the promotion is for not. The same goes for blog posts. Even if readers subscribe to your blog, it doesn’t necessarily mean they’re reading your content. It’s likely they also subscribe to other blogs and scan headlines on a regular basis. Here are several practical tips to writing strong headlines that stand out from the rest … Read More

When I claim to build ‘clean’ websites for professional clients, it means that I build websites and blogs that optimize online conversions. To do so, I follow a critical online conversion formula … Read More