By now you’ve probably heard that many people earn an income by blogging. As a business professional, that may not interest you or be worth your time. But before dismissing blogging altogether, consider these three reasons for professional blogging …3 Reasons for Professional Blogging
- Demonstrates industry expertise and participation – prospective clients visiting your site want to know what you can do for them and how good you do it. A professional blog allows the visitor to see, firsthand, your level of industry knowledge and activeness.
- Improves search engine performance – if you write blog posts on a certain topic, you increase your chance of being find through online search. In fact, some search engines (such as Technorati) search only blogs. If you’re not blogging, guess what? … you’ll never show up on the search engine results.
- Improve your practice by learning and exchanging ideas with your peers – you can learn from your peers by visiting and participating on their blogs, and vice versa, they visit and participate on your blog. Who knows … you just might learn something useful that you can apply and improve your practice.